Maryland Athletics - UMD The Pride
Bold, energetic graphics designed to rally campus spirit and attendance
Roles
- Art Direction
- Social Media Design
- Merch Design
Game-day Graphics that Amplify Terp Spirit
As the sole graphic designer for The Pride, the University of Maryland’s official student fan organization, I created promotional graphics to support athletic events across campus. The work focused on clarity, energy, and consistency, helping boost awareness and engagement across social platforms throughout the 2016–2017 school year.
Wearable Pride & Fan Momentum
In order to boost brand recognition, attract members, and fundraise money for UMD The Pride, I created a tank design that could be worn at various athletic events. While I wasn't a part of the regular board meetings to collect official data and numbers, during my time as the sole designer the number of Instagram followers did increase from 544 followers to over 840 followers and the average number of likes per post more than doubled from on average 50 likes per post to approximately 110 likes per post. To cut costs, the original back design was cut to two colors.
