Government Recruitment
Building clear, adaptable brand systems for large-scale recruitment campaigns
Roles
- Branding
- Print & Collateral Design
- Merchandise Design
Team
- Creative Direction – Melissa London
- Marketing Strategists – Katie Burns, Kellie Elmerraji, Taylor Moffett
- Designers – Cheryl Wang, Ashley Donatello, Julie Chea, Devin Emery, Colette Sybert, William Romanowski
Attracting Top Talent to Vital Government Work
This project involved developing complete brand systems for multiple government recruitment campaigns, built entirely from the ground up. Deliverables included a complete logo and brand refresh, social media graphics, advertisements, and supporting collateral, all designed to work cohesively across platforms. The focus was on clarity, consistency, and adaptability while meeting the constraints of government communications.
Clarity
Every second founds in the feed, so we made every message count. No fluff, no filler. Headlines were concise and clever, calls to action were front and center, and every graphic was designed to deliver fast, focused value. Whether static or video, the message was clear from the very first frame.
Consistency
To build trust, we built a system. A defined style guide kept visuals, voice, and tone aligned across platforms. Everything down to the colors, typefaces, and photography were outlined. The result was a brand presence that felt unified, recognizable, and intentional.
Connection
We ramped up content with intention, focusing on storytelling rather than volume. By highlighting real employee voices, career paths, and mission-driven work, we humanized the organization and built trust with prospective candidates.
These stories were carried across social media, recruitment brochures, virtual booth experiences, and the website, and served as the creative backbone for targeted digital ad campaigns — ensuring consistency, authenticity, and impact at every touchpoint.
